The Entrepreneurial Spirit of a Six-Year-Old: Rowan Avis’ Preservative-Free Ketchup
Ketchup for kids who love Ketchup, whose parents read labels. I laughed out loud when I realized that I, as a matter of fact, do not read labels… Despite teaching English Literacy at Galileo.
This podcast taught me that kids lead by example, and when they have the freedom of self-directed learning, they often take the example and run with their own idea. This aligns with Galileo’s motto of “nothing is mandatory, everything is inspirational.”
The point is that students need the space, encouragement, and support to formulate their own ideas. The only thing you, as a parent, can try to do is to set a good example.
If you knew what was in ketchup, you’d be shocked.
Rowan was six years old when he made a size-changing discovery about the well-renowned tomato sauce. I was today years old when I realized that ketchup is not all it’s made out to be.
The idea is that kids learn whether you provide the space for it or not, so why not pose challenges for your kid to solve? This makes any kid happy and it boasts confidence as the student gets the chance to solve problems through discovery.
Avila and Stacey discuss how this six-year-old changed the face of ketchup. Listen in to hear how this entrepreneurial course can benefit you and your kids’ future money-making plans.
Rowan’s first idea was to mix ketchup with potato chips; even though a discouraged friend didn’t like the chips, she changed her mind completely when she mixed it with Rowan’s ketchup! How’s that for taking something good and making it delicious?
This is the type of entrepreneurial spirit we need to develop, and with Galileo, that’s exactly what Stacey’s on-demand course can do for you!
The on-demand course can help you transition from ideation to prototyping with its easy ‘’get-to-know-you’’ steps. Stacey uses her interests in this specific course to guide you into ideating your own idea for your business venture. It’s as simple as taking something you love or hate and working from there.
In essence, it’s mainly about asking questions and solving problems. The catch, you ask, is this all happens with the guidance of Galileo’s fantastic resources. It’s a little bit of self-directed thinking combined with picking someone else’s brain to get a different perspective.
Rowan, who is an unschooled student, had the idea to start with ice cream next. He would make it with some added bicycle power. The one thing stopping him was the ice cream license (not for the bicycle). Dairy has its own set of legal requirements when it comes to manufacturing.
Ketchup, however, does not require a license. Rowan would try out recipes as a legal eagle without fear of condemnation. Now that’s how I prefer my condiments!
He had some help from his dad to make the ketchup and packaged it in mason jars. The sizes of the jars varied, as did their price. Rowan’s profit was $400, yet he had to pay his parents back, $200 each. You know how investors can get... but it was no problem for Rowan’s entrepreneurial mindset.
Rowan paid his parents and had enough money left to invest in his own business again. (Note how Rowan decided to invest his money instead of spending it all on something “nice to have.”)
To help you with a money-wise plan, Galileo hosted a How to Budget your Money Bootcamp to get students excited and enlightened about spending money.
In year two, Rowan used a different jar which cost him less, and he added labels to spruce things up.
If you were wondering how ideation works when it comes to labels, have a look at how Galileo students designed labels on Jam boards for our online store.
They started with basic ideas and simple words and worked on their designs to get the best product advertising. These products were all sold on RedBubble. Check out the images below to see the prices, profit, and personalization of their products.
Rowan decided to stick with one size when it comes to jars. This was to prevent the act of presenting the consumer with too many options. It’s another way to make sure that all your products could potentially become sold out.
Rowan admits that he would not have made the ketchup if there was no business fair; this motivation is precisely what most of us need to showcase our entrepreneurial skills.
It should be noted that even though a student is self-directed, a little motivation goes a long way. You spend so much time looking forward to presenting your idea and using all your brainpower to improve your product that you simply can’t wait to have your unique thing on display. Check out this blog ‘’Why you should run a children's business fair’’ if you are wondering whether that will motivate kids or not.
You want something everybody likes, something they are not allergic to, and something they would actually buy. Finding the right recipe for a food idea, even if it’s the ideation only, is a great start!
The steps to becoming an entrepreneur may not be decided in advance for everyone, but to start gives you an advantage already! The Business Model Canvas at Galileo helped students to develop a core strategy for their business ideas. Starting with problems you’d like to solve or questions you’d like to get the answers to is another way of ideating
This podcast has everything you’d want to inspire you and help you realize that you are never too young or too green to make a difference. And for those who feel they may be too seasoned to start their own business, Galileo even has a Senior Startup Club because we know the way a Eureka moment can happen at any age!
If there was ever a time when you doubted your products or potential for selling and marketing, reach out to platforms where you can get some Crowdfunding help. Kidpreneurs may have limitations on platforms like the Facebook marketplace, but Kid Everest was created for someone just as young as you!
One of Galileo’s students, Anneka, is currently selling her products on this platform. The proof is truly on this platform. They even have a safety policy included protecting your child’s privacy.
For those Kidpreneurs who prefer the virtual world instead of the physical one, Galileo offers various courses in game design, coding, game development, and many more. Who knows, you could create the next internet-breaking game.
If you just aren’t sure whether becoming a kidpreneur is the best for your kids, have a read of Stacey Piercey’s blog - Raising Entrepreneurial Thinkers: How to help kids blossom and become courageous. As adults, we’ve often followed, or heard, and ignored the saying, “bloom where you are planted’’. This is because we can’t always control where life leads us, and more often than not, we would have preferred not to be there.
Your kid has a chance to become independent in the pursuit of something more valuable than a parent’s pocket money or allowance. Kids can actually learn to be critical thinkers, active developers, and innovative entrepreneurs building their futures. The only question is: Are you there to coach them towards an entrepreneurial mindset, or are you the one holding the reigns with the fear that they might fail?
Do you think you are or could be raising the next kidpreneur? Then join our on-demand courses to truly strut your stuff… or, in this case, sell your ideas! Your kid could be the next kidpreneur success story.
This is self-directed learning at its best.